Conversion tracking is essential for any publisher looking to optimize their revenue. By implementing accurate conversion tracking, you can gain crucial insights into how visitors interact with your content and ultimately convert into paying customers. Identifying which ads, content, or landing pages drive the best conversion rates allows you to r

Navigating the intricate of ad network pricing structures can be a tricky task for advertisers. However, by grasping the fundamental concepts, you can strategically manage your advertising budget and maximize your return on ad spend. Ad networks typically employ various pricing models, such as impression-based pricing, per mille, and action-driven

Banner ads are a ubiquitous form of online advertising that frequently appear at the bottom of web pages. These rectangular advertisements display image-based content to attract potential customers. Banner ads are known for their broad audience and ability to consistently advertise products or offers. They commonly incorporate attractive designs an